WHAT WE DO
Social media marketing is ever changing. Companies successful in social media are the ones who understand that what worked last year, may not work as well this year. Overall digital marketing has dramatically changed since its inception and our understanding of this ensures our clients remain relevant in the online social marketing arena.
Plan.
The first step is to always audit our client’s current position and engagement strategies. We learn what consumers are saying about your hotel and how you are currently responding to them. We also evaluate your competitive set and determine your current social media tactics. Additionally, our team reviews your hotel’s annual marketing plans to ensure our social media strategic plan is inline with your overall hotel goals and objectives.
Armed with this information our strategists will devise a strategic social media plan to fuse content with engagement tactics to grow your hotel's online branding initiatives.
Socialize.
Once your hotel’s strategic plan is firmly in place we will proactively commingle and socialize on various social media marketing channels. We use an ever-growing list of available social media tools as well as our own proprietary technologies to thoroughly engage your hotel.
Your dedicated Social Media Marketing Manager will actively manage a series of well-planned online social media activities and will begin the process of proactive social engagement for your hotel. This will result in your hotel listening and participating in the online social stream.
Engage.
Your dedicated Social Media Marketing Manager will proactively stay engaged and will ensure your hotel’s brand is socially communicated. From the creation of online sweepstakes, customer acquisition programs to management of your hotel’s Twitter feed, you can be assured of ongoing and proactive management of your hotel’s social media presence.
Measure.
Paramount to any successful social media marketing plan is the effective measurement of the plan’s Critical Success Factors (CSFs). This is the most important phase of any engagement tactic and is how we measure the effectiveness of our overall plan for your hotel.
With ongoing measurement of Key Performance Indicators (KPIs) our team is enabled to make the smartest business decisions about the direction of your hotel’s social media marketing plan.
You can also expect your dedicated Social Media Account Manager to provide ongoing monthly management reporting and status updates relating to your plan’s KPIs.