Leadership Team
We have recruited a world-class leadership team that provides CoMMingle with the insight, innovation and entrepreneurial spirit needed to sustain our long-term growth. Our leadership team possesses a diverse background, emerging from start-ups, advertising agencies, Fortune 500 companies and social networks. Like all team members, our leadership team shares a common passion for user-generated content, Internet technology and creativity.
DJ Vallauri
Founder & President
With nearly 30 years of hotel & travel marketing and technology expertise, DJ drives overall strategic direction. DJ founded Lodging interactive in 2001 while Corporate Vice President for publicly traded Prime Hospitality Corp. where he oversaw Internet marketing for over 350 hotels.
He has also held senior marketing and technology positions with companies such as Meridien Hotels, AMR Information Systems (American Airlines), Utell International (division of Pegasus Solutions) and WizCom International (a Cendant Company).
In 2009, seeing the tremendous opportunity to further expand Lodging Interactive’s highly successful social media monitoring business, he spun off the Company’s Chatter Guard Social Media Monitoring business to form the nucleus of CoMMingle.
DJ also served on the Board of Directors of AlphaNet Hospitality Systems, Inc. a publicly traded company on the Toronto Stock Exchange. He is a serial entrepreneur and the founder of FreeShipping.com, which he sold in 2001 to private investors.
Richard Walsh
Vice President, Business Development
Richard directs CoMMingle’s sales and business development activities in United States, Canada and the Caribbean.
Richard’s experience in travel, hospitality and Internet techniques has evolved over the past 25 years in the industry. Richard began his business career with Procter & Gamble following graduation from Western Michigan University. His diverse sales & marketing career includes managing travel and timeshare sales call centers, managing GDS rates, inventory and content for a leading airline and launching a new GDS in North America.
One of Richard’s entrepreneurial successes involved the development of systems for online travel information, hotel per diem and hotel FEMA codes for the federal government. His travel and hospitality experience evolved from top management positions with two leading airlines, Reed International hotel marketing and publications division, President of Amadeus USA and the founder or contributor to three successful Internet travel companies. Plus, Richard spent two years assisting Vizergy (formerly known as SECURE-RES) develop an effective portfolio of services.
Rosella Virdo
Director, Social Media Marketing
Rosella is responsible for CoMMingle clients reputation management and response, social platform blogging and micro-blogging, report management and tracking, copywriting and overall CoMMingle office operations.
She joined CoMMingle with over 25 years advertising and marketing experience in operational and management positions for various advertising agencies through out NYC and NJ, specializing in real estate.
She studied Hotel/Restaurant Management at The College of Technology of the City University of New York.
Marcella McGinnis
Chief Financial Officer
Marcella is responsible for accounting, budgeting and the corporate financial reporting infrastructure of Lodging Interactive. Marcella previously served as Chief Financial Officer and Co-Founder of FreeShipping.com, a major consumer Internet shopping portal. Marcella holds a Master of Business Administration in finance from NYU.

